Just over a week ago British Fencing proudly announced the launch of its 5 year principal sponsorship arrangement with Beazley insurance. It was such a wonderful day for British Fencing and its athletes alike. Beazley’s sponsorship and support of British Fencing will make such a difference to our sport, and will help build sustainable development and success up to and beyond the London Olympic Games.
In my opinion, sports can only effectively be developed from the ground up, and it is only by establishing sponsorship at grass roots level that the elite athletes of tomorrow can be encouraged and nurtured. Pouring money into a sport at the top might work for a while, but this will not allow a sport to properly grow in the long term.
Beazley will be supporting elite athletes and Great Britain teams (including Paralympic hopefuls) as well as the sport at grassroots level, amongst other things.
So thank-you, Beazley, for your support. I am excited by the huge difference your investment will make to fencing in this country.
The actual day of the launch was a fantastic one. We started off the day at Beazley’s offices, giving demonstrations, explaining the basic rules of fencing and giving interviews. There was a great buzz in the office and I was thrilled to see so many employees wanting to give fencing a go with the plastic swords! It was also a good opportunity to ‘skewer’ a colleague. All good fun.
In the evening we moved on to the iconic and impressive building of Lloyds of London. We set up a piste in the middle of the trading floor and our fencers descended atmospherically from the moving zig-zag escalators to a very dramatic (& loud!) intro song. It was a fantastic demonstration and a great end to a great day.
For up-to-date information on British Fencing’s new partnership with Beazley insurance and athlete info and results, check out this fantastic new website: http://www.beazleybritishfencing.com/
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